2026 “could be record year for hotel investment in Portugal” – CBRE Portugal – Portugal Resident
2026 could become a “record-breaking year for hotel investment in Portugal,” a top industry expert has predicted.
The forecast came following the latest “European Hotel Investor Intentions Survey 2026”, carried out by global real estate firm CBRE.
The survey has ranked Portugal as the fourth most attractive country in Europe for hotel investment in 2026, while Lisbon itself has climbed into sixth place among Europe’s top cities for hospitality investors.
According to the study, confidence in the European hotel sector remains remarkably strong even amid economic instability and geopolitical tensions.
Portugal’s growing appeal is helping drive a wider boom across southern Europe, the study found, with the Iberian market and Italy now accounting for more than 40% of total hotel investment intentions across the continent.
More than 90% of investors surveyed said they plan to maintain or increase hotel investments in 2026, while nearly one-third expect to significantly expand spending in the sector.
The strongest interest is focused on “value-add” opportunities – projects where investors can renovate, reposition or upgrade hotel assets to increase profitability.
According to Gilberto Martins, Head of IP Hotels at CBRE Portugal, investment activity in Portugal has already exploded in early 2026.
“In the first four months of 2026 alone, investment volume has already exceeded the total invested during the whole of 2025,” he said, adding that the CBRE Portugal team is predicting that the investment volume will continue strong in the coming months.
“We believe that 2026 can become a record year for investment in hotels in Portugal,” Martins added.
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